Budweiser is paying tribute to the Notorious B.I.G. with a new tall boy can and merch collection in partnership with the Christopher Wallace Estate. The limited-edition cans became available on July 14 exclusively in New York.

Global football icon Lionel Messi and Budweiser have announced a long-term partnership. Admired by fans and respected by rivals, the King of Beers is celebrating Messi’s journey to the pinnacle of global football, defined by his commitment and relentless determination to both his teammates and craft.