When it comes to wine, age is all the rage. Dusty bottles with peeling labels are proudly displayed, library stock carefully cultivated, rare vintages bragged about and traded…

 

Understand your customer

 

As a result of the outbreak of Covid-19, the Graduate School of Business has made an informed decision to postpone The Business of Wine Course until 2021.

 

Industry leaders Vinpro and Graham Beck have teamed up again with the UCT Graduate School of Business (GSB) to fund transformation in the wine industry by creating bursaries for previously disadvantaged individuals on the groundbreaking Business of Wine programme running from 29 May to 7 June 2020. Now in its fifth year, the course is the only one of its kind in South Africa that focuses on the business aspect of wine across the wine business value chain.

 

This Graduate School of Business The Business of Wine short course gives delegates critical market insight and the business acumen and leadership skills needed to maximise opportunities in the wine industry and make themselves and their organisations more competitive.

 

“An increased focus on South Africa’s old vines has accelerated an unprecedented interest from wine thought leaders around the world, in the country’s wine heritage and the industry itself, with wines made from fruit sourced from these heritage vines proving their mettle,” according to André Morgenthal of the Old Vine Project (OVP).

 

What comes to mind when you picture a bottle of wine?

 

The South African wine industry has come a long way since 1994.

 

Wine is NOT a destination, but rather an awe-inspiring journey of discovery. It is subjective and personal … and very dynamic.

 

We asked Dr. Alex Russell, who completed his PhD in the School of Psychology,  for 10 tips to help you become a wine expert.