Rethinking Tequila: Premium Brands Aim To Change Perceptions

Love it or hate it, tequila conjures up strong feelings in many drinkers.


Top 10 Spirits Marketing Moves In February 2021

From Jameson's virtual push for St Patrick's Day to Kraken and The Vaccines' sea-inspired collaboration, we look back at some of the best marketing campaigns from February


Introducing The $500 Tequila and Lobster Pizza That Will Get You Tipsy

You’ve probably tried a standard Margherita pizza before, but we bet you’ve never tried a “margarita” pizza.


Summer Of Tequila At Opera Bar

Savour tequila?s versatility against a harbourside backdrop of live music and DJs.


Tequila And Mezcal Brands To Watch In 2021

The Tequila and mezcal category is expected to make a swift recovery from the pandemic, boosted by soaring off-trade sales. We predict the brands that will storm to success in 2021


Costco’s Mini Patrón Variety Pack Has The Internet Buzzing

This year, the budget-friendly wholesale retailer Costco is selling a little something to help with the added holiday stress ? the company just released a variety pack of Patron tequila.


Costco Is Selling A Variety Pack Of Mini Patrón Bottles That Makes The Perfect Gift…to Yourself

Bottoms up!


Make The Perfect Margarita With This Smart Coaster From Patrón And Barsys

Presented by Barsys  Barsys and Patrón tequila are toasting the end of summer with the new Patrón Margarita Smart Coaster by Barsys. With at-home entertaining


Patrón Sells Connected ‘smart Coasters’ For Margarita Perfectionists

Drink coasters connect to smartphones and provide a step-by-step guide on measuring each cocktail ingredient as it is poured.


Patrón Unveils A Smart Coaster That Teaches Drinkers How To Make A Margarita Cocktail

Patrón Tequila has partnered with at-home bartending technology company Barsys to create a smart coaster that teaches drinkers how to make a Margarita cocktail.