You’ve probably tried a standard Margherita pizza before, but we bet you’ve never tried a “margarita” pizza.

 

Patrón Tequila has partnered with at-home bartending technology company Barsys to create a smart coaster that teaches drinkers how to make a Margarita cocktail.

 

When it comes to aged tequila, it’s rare to find a very old one.

 

Patron is pushing deeper into the high-end tequila field. The company plans to unveil a new premium offering Monday that brings a hint of smoke to the popular spirit.

 

Tequila Patrón announced on Monday that following the conclusion of the 2018 racing season, it will withdraw its existing involvement in the IMSA WeatherTech Sportscar Championship, both as a team backer and as the North American Endurance Cup sponsor.

 

Patrón has created a line of Margarita-flavoured fizzers which can be dropped into a glass of Tequila to create an instant cocktail, in celebration of International Margarita Day on 22 February.

 

The Montgomery County Department of Liquor Control controls liquor sales in the Maryland county, and that includes the really good stuff.

 

Tequila Patrón, the world’s largest selling super-premium tequila brand, took the world by storm with an absurdly expensive, 100% agave tequila in the 90’s when gold, “mixto” tequila was king. In the past decade, Patrón has dominated the category so completely, that with over a thousand competitors in pursuit, the tequila brand is in little danger of being knocked from its perch.

 

While there have been plenty of one-off, limited releases from the Patron Spirits Company over the years, it has been a quarter century since the tequila giant has rolled out a new year-round offering for its core product line.

 

Nestled in the rolling foothills of the Jalisco Highlands, in a verdant valley of Atotonilco el Alto, an expansive hacienda rises from the red clay earth.