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Patrón Donates $1 Million To Help The Restaurant Industry And Its Workers Amid Covid-19

The money will go to three non-profits that benefit the bar and restaurant industry.


Top 10 Spirits Marketing Moves In February

Last month's top marketing moves included The Rock's first ad for Teremana Tequila, Courvoisier Cognac's Chicago activation with rapper Pusha-T and Canadian whisky Crown Royal's capsule collection


Spirit Master: Patrón Reposado Tequila

As National Margarita Day approaches this Saturday, we explore an acclaimed Tequila that would be perfect for recreating the classic drink


Tequila And Mezcal Brands To Watch In 2020

The growing popularity of Tequila has attracted endorsement from stars such as Rita Ora and Dwayne 'The Rock' Johnson, while a number of big players entered the mezcal market in 2019. We predict the b


Patrón Tequila Sells A Bottle For Up To $7,500 — here’s Why The Brand Is So Expensive

A bottle of Patrón Tequila is expensive because it's made from 100% agave tequila in small batches through a traditional, handcrafted system.


Patrón Tequila Is Taking Over Circular Quay This Summer

Everything you need to know.


You Can Now Buy Patrón Tequila With A Swipe On Instagram

In partnership with social video commerce company MikMak, Patrón is the first brand to sell liquor on Instagram.


You Can Now Buy Patrón Tequila From Instagram Stories

Patrón is the first liquor brand to sell via Instagram Stories ads, opening the way for a market worth $2 billion in advertising spend.


Patrón’s Latest Release Is Its Oldest And Most Expensive Tequila Ever!

When it comes to aged tequila, it’s rare to find a very old one.


Win! We’re Giving Away Tickets To The Patrón Perfectionists Cocktail Competition

Three lucky readers can watch some of SA's top mixologists show off their creativity and craftsmanship to win a place in Mexico's global finale