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Patrón Tequila Is Taking Over Circular Quay This Summer

Everything you need to know.


You Can Now Buy Patrón Tequila With A Swipe On Instagram

In partnership with social video commerce company MikMak, Patrón is the first brand to sell liquor on Instagram.


You Can Now Buy Patrón Tequila From Instagram Stories

Patrón is the first liquor brand to sell via Instagram Stories ads, opening the way for a market worth $2 billion in advertising spend.


Patrón’s Latest Release Is Its Oldest And Most Expensive Tequila Ever!

When it comes to aged tequila, it’s rare to find a very old one.


Win! We’re Giving Away Tickets To The Patrón Perfectionists Cocktail Competition

Three lucky readers can watch some of SA's top mixologists show off their creativity and craftsmanship to win a place in Mexico's global finale


Tito?s Reshuffles Tr Team To Aid Global Expansion

Tito?s vodka has restructured its travel retail teams in Asia Pacific, the Middle East and Europe in order to get "closer to consumers" and expand across the channel


Lizzo Chugged From A Bedazzled Bottle Of Patrón During Her Vmas Performance And It Was Good As Hell

This is a mood.


Patrón Launches #simplyperfect Cabana Program To Celebrate National Tequila Day

It's National Tequila Day! To Celebrate, Patrón is launching the #SimplyPerfect cabana program that lets consumers use technology in their own home to get cocktail recipes and even have tequila order


Global Tequila Market Expected To Grow Share, Size, Forecast Cagr Ratio 4.1% By 2028

Global Tequila market was $4784.7 Million. It is expected to be around $7178.3 Million in 2028 with a current CAGR of 4.1%.


Global Tequila Market Cagr Reached 4.1% By 2028

The Global Tequila Market Derived by Segment, Tequila Market Has Been Segmented Into Jose Cuervo, Sauza, Patr³n, Juarez, 1800 Tequila, El Jimador Family, Don Julio, Familia Camarena Tequila, Herrad