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The two industry giants are now paving the way for other corporations to follow suit and withdraw from the Plastics Industry Association.

Coca-Cola and PepsiCo, two major sellers of plastic bottles, have made sweeping sustainability commitments. Now they are stepping away from a plastics lobbying group.

It?s shaping up to be a refreshing summer for the soft-drink business, but if a business wants to win the long game, it needs to find a way to keep its tent-pole brands dispensing cash.

Pioneer Foods CEO Tertius Carstens is confident that the company’s R24bn takeover by PepsiCo will get the nod from competition authorities.

PepsiCo has agreed to buy South Africa’s Pioneer Foods for about R24.4bn, adding local brands such as Weet-Bix and Ceres fruit juice to ignite a push across the continent.

Pepsi has never been able to compete with Coca-Cola in SA, but now it will have big new distribution muscle.

PepsiCo plans to pay a large premium to buy out Pioneer Foods, as both companies stress the potential for growth in sub-Saharan Africa off the back of brands such as Sasko, Bokomo, and Maltabella.