I have been keeping an eye on tweets coming from a conference being held in the UK called Wine Vision. The conference saw a number of top speakers converge to present on all things wine-related. Here are some of the tweets which stood out for me:
A challenge 4 wine: wine is linked to social capital. Nobody wants to make a mistake @wine_vision @futurethoughts #winevision
— Harpers Wine (@HarpersWine) November 18, 2014

What do great wines have in common? Quality, a face, a perception, hand delivered, limited local competition #winevision
— Wine Vision (@wine_vision) November 18, 2014
Ironic that the future of the wine world is being discussed at Hurlingham Club where men still play tennis in white trousers. #winevision
— Chris Losh (@ChrisLosh) November 18, 2014
What if the wine aisle functioned like the deli counter? Sample, discuss, trade up? Ian Harris. #winevision
— Katie Myers (@KatieDrinksWine) November 18, 2014
If you cannot describe your wine in less than 30s, you are on the wrong track. #winevision
— Edo Heyns (@EdoHeyns) November 18, 2014
Consumers crave stories. And want to learn more about wine. #winestories #winevision
— Katie Myers (@KatieDrinksWine) November 18, 2014
Don’t use technical information as marketing copy, says @WineRiot founder @tylerb #winevision
— Mandy Saven (@MandySaven) November 18, 2014
“A lot of wineries are afraid of doing something wrong so they do nothing at all. They need to get over that” @JKAraujo #winevision— Elli Donajgrodzki (@Elli_Eats) November 18, 2014
The biggest challenge in the wine industry is convincing people you exist. We are in a hyper-fragmented industry @WineBusProf #winevision
— Harpers Wine (@HarpersWine) November 19, 2014
Key to brand design is “stand for something”. So much of wine does not do that. A blur. Forgettable. Kevin Shaw @strangerstuff #winevision
— Richard Siddle (@richardsiddle) November 19, 2014
Definitely going to pencil in trying to attend the next conference. SB

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