New App to promote discovery of Western Cape Winelands

Cape Town based consumer engagement agency, iKineo have launched Sideways, an interactive new app which aims to maximise the experience of tourists visiting the Winelands of the Western Cape.
According to Marthinus Botha from iKineo, Sideways is a free app that offers a powerful, sophisticated search engine, offering the end user the perfect guide to the winelands of the Western Cape: “You can search by keywords, region and filters and whether you are looking for a wine farm with a fireplace for winter warmth or a family-friendly, award-winning restaurant in a specific area, the app will give you exactly what you need,” says Botha.
Each wine farm’s profile page in the app, brims with useful information, everything from opening times, to available wines and even GPS co-ordinates that seamlessly links to your smart phone’s own navigation software.
Another function that sets the app apart is its updated and themed curated lists, boasting fun line ups and must see activities compiled by experts, celebrities and people in-the know. “Not only can users feed off curated lists, but they can also create their own favourite experience by adding their most liked wine farms, adventure activities, meals and estates to personal lists, making it easy to relive or share their good times with others,” he says.
Judy Lain, Chief Marketing Officer for Wesgro, the Western Cape’s official Tourism Trade and Investment Promotion agency believes that the app will allow visitors to discover the Cape Winelands with ease. “The app is not only designed to discover wine farms and restaurants. It gives tourists information needed to discover adventure activities like running or cycling trails or the best picnic or sundowner spots,” she says.
A big draw card for the end user is the Sideways rewards system whereby visitors can check in with their smart phone at specific wine farms. They will then accumulate points which will unlock rewards like meal discounts, free wine tastings and more. The app is currently available for download on iPhone devices from the app Store and will be available on Google Play for Android devices in early 2015.


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