The proudly South African and award-winning Three Ships whisky has introduced a new label design and bottle shape for its range, available country wide from mid-October.

Marketing manager, Liezl Dippenaar: “The new packaging enriches the iconic visual cues of the brand and gives a greater prominence on shelf due to its fresh and contemporary design. Our aim was to add a more modern and premium look to our brand without compromising on our proud heritage.”

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