Jamie Oliver’s successful restaurant chain, Jamie’s Italian, is heading to South Africa. It will add a Joburg branch in Melrose Arch to its already expansive global reach. There are 40 establishments across the world; the first opened its doors in the British university town of Oxford in 2008.
The restaurant is all about authenticity. Oliver has worked closely with his friend and mentor, Gennaro Contaldo, to create the essence of Jamie’s Italian – “tradition combined with current, innovative ideas and a Jamie twist”.
The aim is to create an accessible, affordable neighbourhood restaurant. “Each restaurant is uniquely designed to incorporate the history of the building and personality of the city, as well as creating an environment where the focus is on exceptional food, good company and the relaxed conviviality of the ‘Italian table,'” reads the website.
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