The countdown is on to our 2017 Effective Mobile Marketing Awards , with the final deadline for entries just six weeks away on Friday 4 August, and our Early Bird deadline two weeks earlier on Friday 21 July.

In the lead-up to the closing date, we?ll be profiling some of last year?s winning entries, to give you some idea of the high standard of mobile-first campaigns and solutions that we?ve seen in the past, and what you can expect from this year?s crop of nominations.

The 2016 winner of Most Effective Proximity Marketing Campaign was Amstel?s Tesco and One Stop campaign, created by Blis , Mediavest and IRI. Amstel took an innovative approach to…