Pernod Ricard has called a review for its Malibu coconut-flavored rum brand in the UK, Campaign
reports. The move comes shortly after the appointment a new UK marketing director at the brand—Philip Ainsworth. In the U.S., which is not part of the review, the brand uses a
number of agencies a number of which collaborated on the client’s “101 Days
Of Because Summer” campaign, which is still ongoing.