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Matthew Mcconaughey Testifies In New Wild Turkey’ Global Advertising Campaign


Matthew McConaughey is back at the helm of Wild Turkey Bourbon’s advertising, ready to testify in his newest creative effort for the iconic bourbon. Wild Turkey today unveiled its second television commercial directed by and starring the Academy Award -winning actor. The commercial, created in partnership with J. Walter Thompson New York, is a continuation of the legendary bourbon brand’s global marketing campaign titled “It’ll Find You.” Wild Turkey tapped McConaughey to serve as Creative Director in 2016, and he has since demonstrated his vision via content that reintroduces the world to the all-American brand. As reported in Gruppo Campari’s 2017 first half results, the Wild Turkey portfolio has grown globally by 14.6%, driven in part by the success of this well-received campaign. The new commercial can be viewed at: https://youtu.be/QNpfJNaRPGo


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