On National Vodka Day, Rto+p Says It Will Continue Working With Reyka Vodka Spokesperson Frikki

Today (Oct. 4) is National Vodka Day, and to celebrate the spirit, The Drum reviews how Icelandic distiller Reyka Vodka has been spinning its quirky campaign featuring its bearded star, Frikki, and how he will continue to represent the brand.


more on thedrum.com