Rémy Martin Launches New Campaign Featuring Inspirational South Africans

Live your life to the fullest! This is the campaign message that premium cognac brand Rémy Martin is getting across in their brand new advertising campaign which has just launched. Rémy Martin is becoming the drink of choice for those who make a difference in our world, who take strides and are bold ? a face that stands out in a crowd. We were lucky enough to attend an exclusive tasting event with Rémy Martin recently and find out more about their offerings, and we got to experience Rémy Martin VSOP, 1738 and XO alongside an extravagant food pairing. Often we tend to think that cognac is an after dinner drink, but getting to explore the rich and opulent tastes and flavours, paired perfectly with the delicious food ? really gave us an idea of what these Fine Champagne Cognacs are all about. The new campaign that has just launched features two inspiring South Africans Sivu Madikana and Madoda Khuzway. The campaign is titled “One Life. Live Them.” and is now in it?s third year, continuing the call for individuals to explore a life that is rich with experience. Sivu and Madoda were picked by the brand because of the range of experiences they have, and the accomplishments they have achieved. The campaign features each individual, describing them by their “slashes” – the passion that drive them and which make them unique. Sivuyile Madikana is a lover of fashion, a trailblazer, a humanitarian and a mentor. At only 30 years old, he is something of a phenomenon and intellectual renaissance man. As well as a qualified medical practitioner, he is somewhat of a social media super-star and fashion trend-setter. Last year he was featured as one of GQ’s Best Dressed Men of the year. He is also a leading voice in social-activism, and… Continue Reading


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