If SA felt crowded last year, that’s probably because over 8 billion people, or more than the entire population of the planet, came on holiday here. Yet as Business Day reports today, only 309 000 came for the FIFA soccer World Cup.

No wonder SA wine exports are in freefall while domestic consumption is up, tourists come to SA to drink wine in situ, although with over 8 billion thirsty tourists in town, is a surprise that domestic demand only rose 3%.