JD Pretorius (below) was sitting with a problem every SA winemaker wishes she had. Steenberg volumes up and quality too. So what did JD do with his excess 2014 Sauvignon Blanc? Can’t discount your brand, flood the market and ruin a beautiful relationship with restaurateurs, collectors and retailers.

Enter Johan Wegner, stage left, and offer unlabelled stock for R29 a bottle. The ultimate test for label drinkers and Platter luvvies. Fabulous quality but no label with which to brag. What a conundrum for cultural cringers who trust their eyes while doubting their own taste buds.

I just ordered a case from the www.getwine.co.za site with no shipping charge. Not only has jolly Johan installed a glass ceiling of R29 per bottle on 2014 vintage quality Sauvignon Blanc, he’s also convinced me that e-tailers like Getwine will do to bottle stores what Amazon did to book shops.