Whisky in Africa

Wonderful feature on Whisky in Africa in Drinks International consisting of quotes from lovely Caroline Snyman from Distell and reports from Diageo’s Africa Conference. Whatever that may be. A Davos for dipsomaniacs, perhaps. Written by Hamish Smith, the last paragraph is amazing. ”

“Business thrives, opportunity abounds and risks are real. But if it a company does tailor its strategies and invests in local expertise, the greater danger may lie in not being in Africa, not that which lies within.”

waf

What does it mean? Perhaps there’s more whisky in people writing about Africa than in Africa itself. Incredible!