It took Tushar Gandhi, great-grandson of the Great Soul, five years to object to a Connecticut craft beer called Gandi-Bot. Tushar is unhappy as the Mahata “abhorred alcohol drinking.”

Of course drinking alcohol and selling it do not need to overlap. The chairman of KWV, Marcel Golding, does not drink while Gary Player, a militant teetotaler, launched a range of Black Knight wines seven years ago.