Is Meerlust rubbish?

Forget about plate tectonics. When it comes to creating mountains, Stellenbosch makes them out of rubbish and not mole hills, as you can see for yourself just past the five star hotel at Asara and next to the entrance to Devon Valley. So it comes as no surprise to report that the latest commercial garbage pick up app is called Rubicon Global.

ruby

As the Financial Times reports “after fundraising late last year — Rubicon’s diverse backers including Goldman Sachs, Henry Kravis and Leonardo DiCaprio — [CEO] Mr Morris is preparing to take Rubicon global. Over the next two months, it will launch in 18 countries, in addition to current operations in the US, Canada and Puerto Rico.”

Will SA be included among the 18? Meerlust seigneur Hannes Myburgh must be hoping NOT for his Bordeaux-style blend is called Rubicon. Already there is a Hollywood impostor called Fancis Ford Coppola with a Rubicon Estate in California but to have a garbage company sharing your brand name is perhaps a step too far even for laid back Hannes.