French fury at SA marketing

My mini-English (no, not Tiny Tim Atkin this time) breakfast at Food Lovers Market was disturbed by the liquor supplement from UltraLickers this morning. Shock #1 was to see Imoya – a KWV product last time I looked – classified as Cognac. But then it says “Cognac” on the bottle. Hoe werk dit Andre van der Veen?

img_02561

Well it turns out that there are two Imoyas and one is indeed a Cognac, “crafted in partnership with Maison Charpentier, true masters of their art who have been distilling cognac in small batches on site in the heart of the Cognac region at Brie-sous-Archiac since 1895.” Quite confusing to have a brandy and a Cognac with the same name.

img_02551

For those who find Veuve Clicquot too pricey at R529.99

img_02581

there’s always Steenberg at R129. I still fondly remember the salad days of Veuve for R199 at Makro.

img_02571

Steenberg also got **** for its label from the controversial wine label guide owned by Diners Club. Something the Widow still has to achieve – and I not talking Toothy Tim James here, either.