As Japanese cuisine becomes increasingly popular around the world, sake is also getting its turn in the spotlight. However, it’s still far from an everyday beverage overseas.
“Sake is attractive as a kind of fermented food, but I think it has yet to surpass wine as something you would see on the dining table every day,” said Jean Beguin, 34, who runs a wholesale company for imported Japanese foods in Paris.
Food buyers and gourmets gather from all over the world in the gastronomic mecca that is Paris. The city also disseminates information about food around the world, and whether a food product is accepted in Paris serves as a barometer of whether it can be successful in other European markets.