Almost 5,000 selfies were taken in the giant Grey Goose snow globe. Bacardi Global Travel Retail (BGTR) has revealed a double-digit sales uplift for Grey Goose vodka following a Winter Wonderland takeover of Toronto Pearson Airport Terminal Three in December 2017 and over the New Year holiday period. In the first of its kind at the airport, BGTR invited travellers to step inside a giant snow-globe for a selfie opportunity to share the fun with friends and family. They were given the opportunity to instant print a message into a seasonal greetings card or to share it digitally as an animated gif. Cocktail sampling of Grey Goose Le Fizz, at the Alpine Chalet themed bar delivered a double-digit conversion uplift in sales of the Grey Goose range versus the same period in 2016. MASSIVE REACH The activity reached over 340,000 travellers, delivered over 100,000 Snapchat impressions via a personalised Grey Goose Snapchat filter and sampled over 15,000 Grey Goose Le Fizz cocktails with almost