Price hikes and an improved product mix drove Jose Cuervo owner Becle’s sales up 2.6% to $900 million in the U.S. and Canada in 2017, despite a 4.9% decline in volume to 11.8 million cases.
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Price hikes and an improved product mix drove Jose Cuervo owner Becle’s sales up 2.6% to $900 million in the U.S. and Canada in 2017, despite a 4.9% decline in volume to 11.8 million cases.