In Singapore, Kelly Jie Seafood is something of an institution. The restaurant initially opened in 1998 under the name Mellben Seafood. As repute of its mouth-watering seafood began to spread, multiple outlets began to sprout, including the Mellben Toa Payah outlet which opened in 2006. Last year, the Toa Payah outlet was rebranded and named Kelly Jie Seafood, in honour of manager and owner Kelly Soon, who has for years, been affectionately dubbed “Kelly Jie” (older sister) by loyal customers.