Ab Inbev Eyes African Spending Boost To Match Sales Growthnaija247news

Brewer will this year open an additional plant in Nigeria Stella Artois, Corona helping to drive growth in S. Africa Anheuser-Busch InBev NV is ramping up investment in Africa after seeing a boom in demand for its beer on the continent, building on the Budweiser owner’s $106 billion takeover of SABMiller in 2016. Shipments in the region excluding South Africa increased by as much as 20 percent in 2017, putting it among the fastest-growing territories for the world’s biggest brewer. Premium brands like Stella Artois and Corona are growing in popularity in South Africa, according to regional Chief Executive Officer Ricardo Tadeu. “We have invested hundreds of millions of dollars on the continent this past year, most notably $200 million in South Africa,” he said in an interview on Thursday. AB InBev cited Africa as a major factor in the decision to buy SABMiller, which has its roots selling beer to miners in 19th century Johannesburg. Jorge Paulo Lemann, one of AB InBev’s billionaire


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