Long Blockchain (NASDAQ: LBCC) and Coca-Cola Amatil (OTCMKTS:CCLAY) are both business services companies, but which is the better business? We will compare the two companies based on the strength of their earnings, institutional ownership, dividends, profitability, analyst recommendations, risk and valuation. Institutional and Insider Ownership 1.4% of Long Blockchain shares are owned by institutional investors. [?]