‘Malibu consumers are young, social, digital natives and brands need to be able to speak to them in the right place, at the right time’, according to Caitriona Murphy, global brand manager, The Absolut Company.
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‘Malibu consumers are young, social, digital natives and brands need to be able to speak to them in the right place, at the right time’, according to Caitriona Murphy, global brand manager, The Absolut Company.