Budweiser Plays Up Its Music Cred In Search-oriented Ooh Campaign

Budweiser might be most associated with its iconic Clydesdales, but the beer brand has worked hard in recent years to align itself with the global music scene as well. This fall, Budweiser will host its seventh annual Made in America festival in Philadelphia, and the Anheuser-Busch brand’s new music workshop and performance series, dubbed BUDx, has taken it to India, South Korea and Chile.


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