Absolut Vodka Launches Airport Selfie Campaign

Absolut Vodka has launched a campaign asking millennial travellers to be part of a ?selfie mosaic? to celebrate the launch of the Pernod Ricard-owned alcoholic beverage brand?s Absolut World limited edition bottle.
The ?Global Selfie? campaign, created by Agency TK, is aimed at bringing travellers across the world together through the power of selfies.
People travelling through airports are asked to take or upload a selfie to a Global Selfie web app , which is then reconstructed in mosaic-form featuring the faces of more than 6,000 others who have already used the app. These selfies can then be explored to see where other travellers are from and the local places they recommend around the world.
?Absolut World…


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