Pepsico Grows Gatorade With G Zero: ‘the Lapsed Gatorade Consumer Doesn’t Want The Calories, But They Want The Gatorade Brand’

Gatorade Zero – PepsiCo’s sugar free version of Gatorade – is ‘off to a great start’, according to PepsiCo CEO Indra Nooyi; highlighting trademark Gatorade as a stronghold in PepsiCo’s North American Beverages Unit.


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