Malfy Gin is inspired by Italy’s Amalfi Coast and its famous lemons. Italy’s Malfy Gin has partnered with Lagardère Travel Retail for a debut activation at Rome Airport. Passengers at Terminal 1 were able to purchase one-litre bottles of Malfy con Limone in a special promotion running from 19 June to 2 July, with an APE Malfy truck situated at Terminal 4 from 3 July to 30 July. Lagardère’s Valentina Poggiani commented: “Super-premium gin is a booming category in Italy and around the world and we are pleased to have Malfy Gin – Italy’s number one gin – to offer consumers to bring back a taste of Italy.” Distilled with Sfusato lemon peel sourced from the Amalfi Coast, where it takes it name, Malfy con Limone contains Sicilian lemons to give a zesty, citrus taste. ‘UNIQUE ITALIAN PRODUCT’ Elwyn Gladstone, founder and owner of Biggar & Leith, owners of Malfy Gin added: “We are very excited to be showcasing Malfy Gin in Rome Airport – Lagardère has been a great partner and saw Malfy Gin