Mast Jägermeister Hails 2017 As ?one Of Its Best? In Df&tr

The recently launched Jägermeister pop-up at Munich Airport Terminal 2. Family-owned Mast-Jägermeister SE has reported double-digit DF&TR growth in 2017 describing the year as ‘one of its best’ in the channel. Duty Free and travel retail, the company’s fourth-largest market has only been a major focus for the past six years, but the company has made significant strides during this period. Speaking during the recent launch of the Oktoberfest pop-up at Munich Airport Terminal 2, for which TRBusinesswas the sole DF&TR media attendee, Director of Global Travel Retail, Dietmar Franke said: “When we look at strategy we look at regions first. Our main region will remain Europe, but we are also looking to the Americas and Asia as we extend our footprint.” FORWARD THINKING He added: “In terms of how we communicate, it is about visibility in-store, build-ups, installations and special editions like the City Label Edition which we look to invest in. These elements will drive the brand


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