The ‘Rumtastic Rum Box’ has been received well by buyers in travel retail. The ‘Rumtastic Rum Box’ and ‘Rum Roulette Experience’ headline Wild Tiger Rum’s portfolio offering as the brand makes its return to TFWA Cannes next month. Containing 20 rum miniatures sourced from around the world, the Rum Box provides fun and theatre as consumers can sample different flavours and styles of rum. The first edition includes premium rums from Australia, Antigua, Barbados, Denmark, Indonesia, Panama, Belize, Brazil and Mauritius, plus a special Wild Tiger Special Reserve from India. Gautom Menon, Chief Brand Officer, Wild Tiger Rum is relishing the tax free opportunity. ‘SIGNIFICANT PRE-ORDERS’ Wild Tiger Beverages says it has received significant pre-0rders from ‘major’ travel retail operators since pre-launching the Rum Box earlier this year. It will soon launch a 10-pack variant designed for airline and cruise listings. There are also plans to launch limited edition versions of the Rum Box for