Whyte & Mackay believe The Woodsman Blended Scotch Whisky is a true category disruptor. Whyte & Mackay unveiled two new contemporary spirits brands at the 2018 TFWA Tax Free World Exhibition in Cannes. The spirits producer is making its debut in the premium gin category with Wildcat Gin, which launched in the UK in September and will be rolled out into travel retail in 2019. Whyte & Mackay also introduced its new Blended Scotch Whisky, The Woodsman, which was launched in the UK in August, with a pop-up Tipi Bar at this summer’s Edinburgh Festival Fringe. Wildcat Gin is the latest introduction from a selection of new brands that consumers believe are worth paying more for. Other highlights this year include the global launch of the new Jura Sherry Cask Travel Retail Collection, a full rebrand and relaunch of Tamnavulin Speyside Malt and rebirth of rare Highland Single Malt Whisky Fettercairn. CAREFULLY-SELECTED BOTANICALS Wildcat Gin is the latest introduction from a