Jägermeister Runs Themed Halloween Promotion At Cph

Jägermeister has created a display area within the Heinemann store featuring Halloween visuals. Mast-Jägermeister SE, is running a themed Halloween promotion at Copenhagen Airport. Running throughout October, Jägermeister has created a display area within the Heinemann store featuring Halloween visuals including skulls, spiders and dripping blood. Promotional staff are also dressed in Halloween costumes and sampling some of the 1.2m travellers passing through Copenhagen Airport during the month with ice cold shots of Jägermeister. DF&TR ACTIVATIONS Airport activations are a key part of the brand’s DF&TR strategy. Last year it launched a similar Halloween-themed promotion at London Heathrow Airport Terminal 5. It also recently unveiled an Oktoberfest pop-up at Munich International Airport Terminal 2. “We continuously look to deliver memorable brand experiences where we can engage directly with our consumers and Halloween offers us the perfect platform to do so,” explaieds


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