Out To Launch: Nescafe Opens Up Coffee Pop-ups

Nescafé is promoting its coffee products Sweet & Creamy and Gold by introducing a bike cafe to college students in Toronto.The “Coffee Shop Chauffeur” mobile pop-up, developed with Boulder-based WorkInProgress, centers on a pedicab that hosts a coffee shop driven by a suit-wearing biker who pedals
students to class while they make their own cups of coffee. This activation is supported with 30- and 15-second spots, along with student themed product-centric 6-second bumper videos for
retargeting. Spots will air on YouTube and includes a user participation element seeking input on what campus the chauffeur should visit next.Viewers are directed here to submit their school.


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