Ab Inbev’s Ob Cass Eyes China

Oriental Brewery (OB), a local beer company, plans to export one of its flagship alcohol beverages to China this year, using the marketing and sales networks of its parent company Anheuser-Busch InBev in the region, the company said Tuesday. The beer brand OB will be introducing to Chinese consumers will be Cass, which will be more expensive than Tsingtao and Harbin, but cheaper than AB InBev’s Budweiser. It seeks to use its export momentum in Japan, Hong Kong and Mongolia to extend its reach to mainland China, the world’s second-largest economy, it added.


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