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Bombay Sapphire ‘stir Creativity Campaign’ Launches In Melbourne


The month-long campaign is present in four spaces at Melbourne Airport which follows travellers’ journeys through departures. The new Bombay Sapphire ‘Stir Creativity Campaign’ has launched at Melbourne International Airport. The campaign is the focus of an airport pop-up inviting travellers to discover the premium-plus gin, which has been the best-selling gin in GTR for the past nine years with a 25% share of the total category. (IWSR 2017). The month-long campaign is present at four spaces which follows the travellers’ journey through departures and encourages them to explore and engage with the brand. High visual point of sale is also positioned throughout the store, according to Bacardi Global Travel Retail. Beginning at the entrance to the walk-through Dufry store, visual messages on pillars and a digital screen ask customers how they will create their perfect Bombay tonic. BRANDED TEASER SPACE As travellers move through the store, they next encounter a branded teaser space, with


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