While plastic cups filled with beer usually litter the place at reggae-rock shows, on the Pepper tour bus, wine has long been the drink of choice for band members Kaleo Wassman, Bret Bollinger and Yesod Williams. In 2017, the trio teamed up with California winemaker Thomas Booth to create their own wine brand. Wine Spectator assistant editor Lexi Williams spent time with the group during a concert in Coney Island, Brooklyn, to talk about the band’s humble wine roots, first “oh yeah!” wines and grand plans for wine to conquer the alt-rock scene.