Skyy Vodka, the San Francisco-born premium vodka in the cobalt blue bottle, announced today the addition of musician, television personality (Love and Hip Hop: Miami), and outspoken activist for female empowerment and race equality, Amara La Negra, to its ‘Proudly American’ campaign. La Negra’s role will debut with the release of a digital video titled, “Serving Individuality,” which celebrates her inspiring version of the American Dream. As the newest member of the campaign – which includes the likes of John Cena, Trixie Mattel, and Gus Kenworthy – she’ll join the platform created by Skyy for those using their voices to illustrate the spirit of today’s bold Americans.