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Jägermeister Aims For An On-premise Boost With Manifest, Its New Upscale Line Extension

Mast-Jägermeister U.S. is undertaking a concerted push for its namesake brand, looking to tap into the increasingly trendy market for herbal and bitter liqueurs, while also rebuilding its presence as a go-to shot in the on-premise. Despite declining by 1.8% ? Continue reading ?

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