Portobello Road Gin enlisted The Label Makers to update its Gin No. 171 70cl edition, and continued their prospering relationship with the 50cl Navy Strength variety, including nautical details in line with the navy theme. The Label Makers produced a front label and double-sided back label for the gin bottles. The design of the Navy Strength edition allows the image of a red lion on the reverse of the back label to be seen within the front label design.