Yesterday morning, news went viral that PepsiCo was spending $2.5 billion on a plan to restructure the company that involved laying off an untold number of its workers. It was probably the phrase ?relentlessly automating,? which Business Insider threw in the headline, that did the trick. Pepsi?s new CEO, Ramon Laguarta had said in an earnings call last week that Pepsi was already ?relentlessly automating and merging the best of our optimized business models with the best new thinking and technologies.?