Budweiser, Coleman Tout New Beer-meat Products For Millennials

Budweiser-branded bratwurst, pulled pork, and spareribs are coming to grocery stores this summer in partnership with Coleman Meats, in an attempt to lure new, younger customers to the meat aisle. In announcing the partnership, Budweiser and Coleman say the five new items will ?drive millennial purchases? and introduce those fickle consumers to the joys of prepared meats.


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