Bacardi To Keep Advertising Budget Digital-focused, To Rope In Influencers

Focusing on whisky to drive its growth in India, Alcobev brand Bacardi will soon launch several of its international brands in the country. The company will keep its ad budget digital-focused and tie up with sporting and music events. In an interaction with BestMediaInfo.com, Anshuman Goenka shares the company?s growth plans


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