French-born Michel Roux oversaw one of the most successful marketing campaigns ever, transforming the once-obscure vodka brand Absolut into a sensation in the 1980s and early 1990s with ads that courted trendy drinkers.
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French-born Michel Roux oversaw one of the most successful marketing campaigns ever, transforming the once-obscure vodka brand Absolut into a sensation in the 1980s and early 1990s with ads that courted trendy drinkers.