HONOLULU, Hawaii (HawaiiNewsNow) – Heirs of an iconic Chinatown tattoo artist made famous during World War II are suing one of the world’s top-selling liquor manufacturers.
The reason: They accuse the maker of Sailor Jerry spiced rum of marketing its alcohol by illegally using the tattooist’s persona.
Born Norman Collins, the world-renowned tattoo artist’s work became wildly popular during World War II among servicemen in the Pacific.
It was inside a tattoo parlor in Chinatown where he became famous for his unique style and revolutionary technique.
Despite his popularity, Collins lived modestly with his family.
And he never losing sight of what was important in his life.
“Sailor Jerry was a true patriot,” said attorney Bill Meyer. “He really had no time for hippies and hooligans. He didn’t like rock ‘n roll.”
Attorney Mark Davis added, “He was also not a drinker. So the whole use of his persona to be the representative and sales entity of a large liquor corporation is offensive to his family.”
On Thursday Collin’s widow and children filed suit against liquor conglomerate William Grant & Sons for unauthorized use of Sailor Jerry’s name, photograph and biography to market its spiced rum.
They’re demanding the company stop making liquor in his name. They also want to be compensated for all of the years they say the company used his persona illegally.
more on hawaiinewsnow.com
