The Jollibee Story: How A Philippine Fast Food Franchise Took On The World,

You only need to spend about 20 minutes in the Philippines to realise that Filipinos really love to eat.

The country has a dazzling profusion of dining outlets, in particular at the casual end of the market, but one brand is seen more than others. And it’s a brand that also seems to induce warm, fuzzy feelings in more or less everyone in the country: Jollibee.


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