Champagne Must Shed Stuffy Image And Go Digital, Says Krug Boss Maggie

The boss of one of the top champagne houses says that the industry needs to shake off its ?stuffy image? ? and embrace technology. The wine has come under pressure from the soaring popularity of prosecco and now Maggie Henriquez, chief executive of Krug Champagne, says the industry should take advantage of the latest digital advances to prosper, despite people ?trembling? at the prospect.


more on standard.co.uk