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Absolut , a brand of vodka produced in Sweden , is known for its striking print advertisements, which ran for 25 years .
Virtually every ad had two things in common: the iconic bottle and the distinctive text, which always read “Absolut” (followed by almost any other word).
Thanks to its memorable ads, Absolut went from a niche brand to the most heavily advertised liquor in the world .
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In 1980, the advertising agency TBWA made an ad for Swedish vodka brand Absolut featuring a bottle of its product with a halo above it and the words “Absolut Perfection.” written below.
The ad was an instant hit and spawned one of the most iconic ad campaigns of the subsequent three decades – all including the Absolut bottle in a variety of creative displays.
By the time the…