Distell Launches High-profile Promotions At Hkia; Names Gm For The Americas

The two-month promotions for Bunnahabhain, Nederburg and Dubranville Hills are a first-time initiative for Distell. South African wines and spirits producer Distell has launched two high-profile promotions (HPPs) for Islay whisky brand Bunnahabhain and premium wine brands Nederburg and Durbanville Hills, at Hong Kong International Airport Terminal 1. Located in Duty Zero?s East Hall North Store, the two-month promotions are a first-time initiative for Distell. The purpose of the HPPs is to communicate the history of Distell’s top-tier brands to Asian customers while providing a learning experience. The Bunnahabhain HPP features the brand?s World Traveller Exclusive range of whiskies, comprising An Cladach, Eirigh Na Greine and Cruach Mhona. It also includes two expressions from the core range which are Bunnahabhain 12 Year Old and the super-premium 25 Year Old. PREMIUM WINES IN ASIA Aimed at broadening Bunnahabhain?s customer base, the HPP invites travellers to discover the brand?s


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